Peacock raises costs once more. Beginning this summer season, Peacock’s ad-supported Premium plan will rise from $5.99 to $7.99 monthly, and its Premium Plus plan will rise from $11.99 to $13.99 monthly.
The $2 value improve for brand new prospects will take impact on July 18th, whereas present subscribers will see the value improve on August seventeenth. In the meantime, the annual plan prices $79.99 for Premium and $139.99 for Premium Plus. Final yr, Peacock raised costs on two of its plans — and that was after it eradicated free memberships for brand new customers.
As a part of its first-quarter earnings report final week, Comcast stated Peacock had added 3 million paid subscribers over the previous few months, bringing its complete subscriber base to 34 million. “I feel you’ll be able to count on to see us take a really broad strategy,” NBCUniversal CEO Mike Cavanagh stated of Peacock content material throughout an earnings name final week. “It is sports activities, it is authentic programming, it is NBC The content material that’s broadcast the following day is our library and our pay-per-view films.”
As streamers proceed so as to add a wider vary of content material to their companies, we’ll doubtless see extra value will increase. Whereas Peacock hasn’t but revealed the way it will improve password sharing, Disney and Max are following Netflix’s lead.