Within the first quarter of 2024, Samsung regained its place because the world’s largest smartphone producer. Surpassing Apple after one yr. Apple takes the lead in 2023, ending Samsung’s 13-year dominance in smartphone gross sales. Samsung’s resurgence might be attributed to the sturdy efficiency of its newest flagship Galaxy S24, which has been well-received available in the market, particularly for its progressive Galaxy AI options.
In line with preliminary knowledge from IDC, Samsung’s shipments Smartphone gross sales reached 60.1 million models within the first quarter of 20224. Accounting for 20.8% of the market share. Though this quantity is barely decrease than the identical interval final yr, it nonetheless exceeds Apple’s shipments of fifty.1 million models within the first quarter of 2024, as soon as once more consolidating Samsung’s main place.
Galaxy S24 product lineup introduced. These units are extraordinarily well-liked as a result of their new synthetic intelligence capabilities.
The success of the Galaxy S24 collection is there for all to see, with reviews exhibiting spectacular gross sales Development in key markets comparable to the USA and Europe. In contrast with the earlier mannequin Galaxy S23, gross sales in the USA surged by 14%, and gross sales in the UK, Germany and France soared by 28%.
On the similar time, Xiaomi has additionally grown considerably, with gross sales rising by 33.8% and smartphone shipments reaching 40.8 million models, rating third with a market share of 11.4%. Xiaomi’s success might be attributed to sturdy shopper curiosity in its Mi 14 collection, particularly within the Chinese language and European markets.
As well as, Transsion (the guardian firm of Techno, Itel, Infinix and different manufacturers) has additionally skilled vital development, with gross sales hovering 84.9% to twenty-eight.5 million models.
Total, international smartphone market shipments elevated by 7.8% year-on-year, reaching 289.4 million models within the first quarter of 2024. Recovering from the post-pandemic financial slowdown.
Whereas Apple’s iPhone gross sales stoop in China could hamper its probabilities of taking again the highest spot from Samsung within the close to future, Samsung faces fierce competitors from Xiaomi and Huaweieach have seen fast development in current months.
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